Marketing global / Warren Keegan ; tr. Esmé Frances Prentice, Diego Cano Soler ; rev. téc. Carlo M. Gallucci.

By: Contributor(s): Publication details: Madrid, España : Prentice Hall, 1997Edition: 5a edDescription: xix, 532 p. : il. ; 25 cmISBN:
  • 8489660182
Subject(s): LOC classification:
  • HF1416 K44 1997
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF1416 K44 1997 (Browse shelf(Opens below)) C : 1 Available BSUE000002497

Traducción de : Global Marketing management

Bibliografía : p. 507-519

Incluye bibliografías e índice

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