Dirección de la mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; tr. Arturo Córdova Just ; rev. tec. Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice Hall Hispanoamericana, 1996Edition: 8a edDescription: xxix, 800 p. : il. ; 28 cmISBN:
  • 9688806765
Subject(s): LOC classification:
  • HF5415 K68 1996
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF5415 K68 1996 (Browse shelf(Opens below)) C : 1 Available BSUE000002493

Traducción de : Marketing Management. Analysis, planning, implementation & Control

Incluye bilbiografías e índice

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