Marketing : conceptos y estrategias / William M. Pride, O. C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; rev. téc. José Nicolás Jany Castro.

By: Contributor(s): Material type: TextTextPublication details: Santafé de Bogotá, D. C., Colombia : McGraw-Hill, 1997Edition: 9a edDescription: xxvii, 877 p. : il. ; 27 cmISBN:
  • 9586005992
Subject(s): LOC classification:
  • HF5415 P75 1997
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Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF5415 P75 1997 (Browse shelf(Opens below)) C : 1 Available BSUE000002488

Traducción de : Marketing :concepts and strategies

Incluye apéndices, bibliografias, glosario e índice

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