Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / [electronic resource] :
edited by Georgios J. Doukidis, Adam P. Vrechopoulos.
- 1a ed.
- Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
- v.: digital
9783540270591
Economics Marketing Business logistics Economics/Management Science Marketing Production/Logistics