Rossiter, John R. <br/><br/>
Advertising and promotion management  
/ John R. Rossiter, Larry Percy. 
 - 1a ed. 
 - New York :   McGraw-Hill,   1987 
 - xix, 649 p. :   il.,  23 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Incluye apéndices e  indices 
<br/><br/><label>ISBN: </label>0070539073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad<br/>Comunicación en mercadeo
<br/><br/><label>LC Class. No.: </label>HF5821  / R67 1987