Marketing internacional / Phillip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica María Andrea Trujillo León, Gerardo Luévano Rodríguez ; traducción Luis Héctor Esqueda Huerta y Claudia Fuentes Zárate.

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TextPublication details: México : McGraw-Hill Interamericana Editores, 2010Edition: 3a edDescription: xxxii, 712 p. : il. , 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF1416.6.M6 C38 2010 (Browse shelf(Opens below))	C:1	Consulta	BCCA000002924

Traducción de la 14a ed. en ingles / a la 3a ed. en español

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