Mercadotecnia en acción : lecturas y casos / Andrew M. Forman, David W. Cravens, Robert B. Woodruff ; versión en español de Angel Carlos González Ruíz ; con la colaboración de Alma Navarro Vega.

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TextPublication details: Wilmington, Delaware, E.U.A. : Addison-Wesley Iberoamericana, 1991Edition: 1a edDescription: x, 420 p. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415 F67 1991 (Browse shelf(Opens below))	C:1	Consulta	BCCA000010384

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