Marketing / Roger A. Kerin ... [et, al.] ; traducción Rebeca Alicia Sánchez López ... [et, al.] ; revisión técnica María Estela Tena Loeza .

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Material type: Text

TextPublication details: México : McGraw Hill Interamericana Editores, 2004Edition: 1a edDescription: xlvi, 857 p. : il. , 28 cm. + 1 CD ROM 4 3/4 plgISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415 M37 2004 (Browse shelf(Opens below))	C:1	Consulta	BCCA000012520

traducción a la 7a ed. en inglés / 1a ed. en español.

Incluye apéndice, glosario e índices

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