Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado.
Material type:
TextPublication details: Madrid : McGraw-Hill/Interamericana, 1995Edition: 3a edDescription: xxxiii, 610 p. : il. ; 23 cmISBN: - 8448116119
- Le marketing strategique. Español.
- HF5415.13 L36 1995
| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Campus Lázaro Cardenas General | HF5415.13 L36 ©1995 (Browse shelf(Opens below)) | BCE000000366 | C.1 | Uso interno Biblioteca | BCE000000366 | |
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Libro
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Biblioteca de la Facultad de Economía General | HF5415.13 L36 1995 (Browse shelf(Opens below)) | 1 | Uso interno Biblioteca | BFE000012867 | ||
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Libro
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Biblioteca de la Facultad de Economía General | HF5415.13 L36 1995 (Browse shelf(Opens below)) | 2 | Available | BFE000012868 | ||
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Libro
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Biblioteca de la Facultad de Economía General | HF5415.13 L36 1995 (Browse shelf(Opens below)) | 3 | Available | BFE000015020 |
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