| 000 | 00649nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 140710t mx||||| |||| 00| 0 spa d | ||
| 020 | _a9789701039649 | ||
| 050 | 0 | 4 |
_aHF5415 _bF57 2004 |
| 100 | 1 | _aFisher de la Vega, Laura | |
| 245 | 1 | 0 |
_aMercadotecnia _c / Laura Fisher de la Vega, Jorge Ángel Espejo Callado |
| 250 | _a3a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2004 |
||
| 300 |
_axvi, 540 p. : _bil. ; _c23 cm. _e + 1 CD-Rom 4 3/4 plg. |
||
| 504 | _aIncluye bibliografía e índice | ||
| 650 | 7 |
_2Lemb _aMercadeo |
|
| 650 | 4 | _aMarketing | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aEspejo Callado, Jorge Ángel _ecoaut. |
|
| 942 |
_2lcc _cLIB |
||
| 999 |
_c10908 _d10908 |
||