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| 005 | 20150124120659.0 | ||
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| 020 | _a9701029089 | ||
| 050 | 0 | 4 |
_aHF5415.13 _bM33 2001 |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 1 | 0 |
_aMarketing : _bUn enfoque global/ _cE. Jerome McCarthy, William D. Perreault; tr. Rosa María Rosas Sánchez; rev. tec. Yezmín López Taymani |
| 250 | _a13a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill Interamericana, _cc2001 |
||
| 300 |
_axxiv, 797 p. : _bil. : _c27 cm. + 1 cd-room (4 3/4 plg.) |
||
| 500 | _aTraducción de : Basic Marketing : Aglobal-managerial Approach | ||
| 504 | _aIncluye apéndice, glosario e índice | ||
| 650 | 4 |
_aComercialización _xNegocios |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 | _aPerreault, William D., coaut. | |
| 700 | 1 | _aRosas Sánchez, Rosa María, tr. | |
| 700 | 1 | _aLópez Taymani, Yezmín, rev. tec. | |
| 942 |
_2ddc _cLIB |
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| 999 |
_c4676 _d4676 |
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