Mercadotecnia (Record no. 122053)

MARC details
000 -LEADER
fixed length control field 00669nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161122103448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140710t mx ||||| |||| 00| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786071505392
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number F57 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fischer de la Vega, Laura
245 10 - TITLE STATEMENT
Title Mercadotecnia
Statement of responsibility, etc / Laura Fischer de la Vega, Jorge Ángel Espejo Callado
250 ## - EDITION STATEMENT
Edition statement 4a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc México :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xii, 273 p. :
Other physical details il. ;
Dimensions 23 cm.
Accompanying material + 1 CD-Rom 4 3/4 plg.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Incluye bibliografía e índice
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Lemb
Topical term or geographic name as entry element Mercadeo
General subdivision Mercadotecnia
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Espejo Callado, Jorge Ángel
Relator term coaut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Biblioteca del Cogreso de los Estados Unidos
Koha item type Libro

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