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Marketing / Philip Kotler, Gary Armstrong ; traducción Lourdes Amador Araujo ; revisión técnica y adaptación María de la Luz Eloísa Ascanio Rivera.
Material type:
TextPublication details: México : Pearson Educación 2017Edition: 16a edDescription: xxiv, 710 p. ; il. ; 23 cmISBN: - 9786073238601
- Principles of marketing Español
- HF5415 K68 2017
| Item type | Current library | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 K68 r2020 (Browse shelf(Opens below)) | 2 | Available | imp. 2020 | BCCA000012994 | |
|
Libro
|
Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 K68 r2020 (Browse shelf(Opens below)) | 3 | Available | imp. 2020 | BCCA000012995 | |
|
Libro
|
Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 K68 2017 (Browse shelf(Opens below)) | C:1 | Consulta | BCCA000012666 |
Incluye apéndices, glosario e índice
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