Marketing : crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d´Amico ; [traducción Manuel Ortiz Staines]

By: Contributor(s): Material type: TextTextPublication details: México : Thomson Learning, 2002Edition: 7a edDescription: vls : il. ; 27 cmISBN:
  • 9706860967 (v. 1)
  • 9706860975 (v. 2)
Uniform titles:
  • Marketing, creating and keeping customers in an e-commerce world. Español
Subject(s): LOC classification:
  • HF5415  Z55 2002
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Traducción de : Marketing, creating and keeping customers in an e-commerce world.

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