Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón.

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Material type: Text

TextPublication details: México : Cengage Learning Editores, 2002Edition: 2a edDescription: xxi, 569 p. : il. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HD9980.5 H64 r2008 (Browse shelf(Opens below))	4	Available	imp. 2008	BCCA000002795
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HD9980.5 H64 r2008 (Browse shelf(Opens below))	1	Uso interno Biblioteca	imp. 2008	BCCA000009965
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HD9980.5 H64 r2008 (Browse shelf(Opens below))	2	Available	imp. 2008	BCCA000009966
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HD9980.5 H64 r2008 (Browse shelf(Opens below))	3	Available	imp. 2008	BCCA000009967
Libro	Biblioteca de la Facultad de Economía General	HD9980.5 H64 2002 (Browse shelf(Opens below))	1	Uso interno Biblioteca		BFE000007243
Libro	Biblioteca de la Facultad de Economía General	HD9980.5 H64 2002 (Browse shelf(Opens below))	2	Available		BFE000007244

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