Marketing social : estrategias para cambiar la conducta pública / Philip Kotler, Eduardo L. Roberto ; traducción, Ignacio Ma. Martínez de Oñate.

By: Contributor(s): Material type: TextTextPublication details: Madrid : Ediciones Díaz de Santos, 1992Edition: 1a edDescription: xvi, 467 p. : il. ; 22 cmISBN:
  • 847978010X
Uniform titles:
  • Social marketing. Strategies for changing public behavior. Español
Subject(s): LOC classification:
  • HF5414 K68 1992
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Holdings
Item type Current library Call number Copy number Status Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5414 K68 1992 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000001850

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