@book{100285,
	author = {Paliwoda, Stanley J.},
	title = {La esencia de la mercadotecnia internacional / },
	publisher = { Prentice Hall Hispanoamericana, },
	year = { 1996.},
	address = {México: },
	edition = {1a. ed.},
	note = {Incluye 1 dsiquete, Mercadotecnia internacional.}
}