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  <titleInfo>
    <title>Marketing</title>
    <subTitle>Técnicas y casos prácticos</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hansen, Harry L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pascual, Gabino, tr.</namePart>
  </name>
  <name type="personal">
    <namePart>Bancelo, Carlos, rev.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Sagitario</publisher>
    <dateIssued>1970</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>646 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Harry L. Hansen ; traductor Gabino Pascual ; revisión Carlos Barcelo</note>
  <note>incluye índice</note>
  <subject authority="lcsh">
    <topic>Mercadotecnia</topic>
  </subject>
  <classification authority="lcc">HF5415  H34 1970</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordIdentifier>BUCI013215</recordIdentifier>
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