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  <titleInfo>
    <title>Marketing chagenges</title>
    <subTitle>cases and exercises</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lovelock, Cristopher</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Holmes, Arthur H., coaut.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1985</dateIssued>
    <copyrightDate encoding="marc">1985</copyrightDate>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix 665 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Chistopher  H. Lovelock, Charles B. Heinberg.</note>
  <note>Incluye índice</note>
  <subject authority="lcsh">
    <topic>Contabilidad</topic>
    <topic>Estudio y enseñanza</topic>
  </subject>
  <classification authority="lcc">HF5415  L68 1985</classification>
  <identifier type="isbn">0070387869</identifier>
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