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  <titleInfo>
    <title>Técnicas básicas de ventas</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ernest, John W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dorr, Eugene L., ed.</namePart>
  </name>
  <name type="personal">
    <namePart>Haas García, Roberto, tr.</namePart>
  </name>
  <name type="personal">
    <namePart>Bortini Guzmán, Carlos H., rev. tec.</namePart>
  </name>
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  <originInfo>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Mcgraw-Hill</publisher>
    <dateIssued>1994</dateIssued>
    <edition>2a. ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>V111, 126 p. : il. ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">John W. Ernest ; ed. Eugene L. Dorr ; tr. Roberto Haas García ; rev. tec. Carlos H. Bortoni Guzmán</note>
  <subject authority="lcsh">
    <topic>Ventas</topic>
    <topic>Vendedor</topic>
  </subject>
  <classification authority="lcc">HF5438  E74 1994</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Curso práctico de mercadotecnia Mcgraw-Hill ; no. 5</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9684514549</identifier>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordIdentifier>BUCI014052</recordIdentifier>
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