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  <titleInfo>
    <title>Mercadotecnia directa</title>
  </titleInfo>
  <name type="personal">
    <namePart>Mercado H., Salvador</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Publicaciones Administrativas Contables Jurídicas</publisher>
    <dateIssued>2013</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>318 p. ; 22 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility"> / Salvador Mercado H.</note>
  <note>Incluye bibliografía e índice</note>
  <subject>
    <topic>Marketing en Internet</topic>
    <topic>Negocios</topic>
  </subject>
  <subject>
    <topic>Telemarketing</topic>
    <topic>Comercio</topic>
    <geographic/>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Comercio</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia directa</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 M47 2013</classification>
  <identifier type="isbn">6077583642</identifier>
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