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  <titleInfo>
    <title>Desarrollo de nuevos productos y empresas</title>
    <subTitle> : Creatividad innovación y marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Schnarch Kirberg, Alejandro.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>McGraw Hill Interamericana Editores</publisher>
    <dateIssued>2021</dateIssued>
    <edition>7a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 334 p. : il. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility"> / Alejandro Schnarch Kirberg.</note>
  <note>Incluye bibliografía</note>
  <subject authority="lemb">
    <topic>Mercadeo</topic>
  </subject>
  <subject authority="lemb">
    <topic>Productos nuevos</topic>
  </subject>
  <subject>
    <topic>Nuevas empresas</topic>
  </subject>
  <subject>
    <topic>Aptitud creadora en los negocios</topic>
  </subject>
  <classification authority="lcc">HF5415.153 S36 2021</classification>
  <identifier type="isbn">9786071515414</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">231213</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240530123138.0</recordChangeDate>
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