@book{141373,
	author = {Jerez Riesco, José Luis and García-Mendoza, Álvaro},
	title = {Marketing Internacional para la expansión de la empresa},
	publisher = {Esic Editorial,},
	year = {2010},
	series = {Libros profesionales de empresa},
	address = {Madrid, España :},
	edition = {1a ed.}
}