@book{142071,
	author = {Ferré Trenzano, José María and Ferré Nadal, Jordi},
	title = {Nuevos  productos },
	publisher = {Ediciones Díaz de Santos,},
	year = {1997},
	series = {Guías prácticas de marketing. Prontuarios y check lists},
	address = {México :},
	edition = {1a ed.}
}