Kotler, Philip. <br/><br/>
B2B Brand Management  [electronic resource] / 
by Philip Kotler, Waldemar Pfoertsch. 
 - Berlin, Heidelberg :  Springer Berlin · Heidelberg,  2006. 
 -  v.: digital 
<br/><br/><label>ISBN: </label>9783540447290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Marketing<br/>Economics/Management Science<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K68 2006