@book{24774,
	author = {Wooliscroft, Ben. and Tamilia, Robert D. and SpringerLink (Online service)},
	title = {A Twenty-First Century Guide to Aldersonian Marketing Thought},
	publisher = {Springer Science+Business Media, Inc.,},
	year = {2006.},
	address = {Boston, MA :},
	url = {http://dx.doi.org/10.1007/0-387-28181-9}
}