Wooliscroft, Ben.

A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. - Boston, MA : Springer Science+Business Media, Inc., 2006. - v.: digital

9780387281810


Economics
Economics--Methodology
Marketing
Economics/Management Science
Marketing
Methodology and the History of Economic Thought

HF5415 / W66 2006