@book{28677,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing },
	publisher = {McGraw-Hill/Interamericana,},
	year = {1996},
	address = {México :},
	edition = {6a ed.},
	note = {traducción de la 10a. ed. en ingles / a la  6a. ed. en español.}
}