00894nam a22002297a 4500 20260610101415.0 120803t mx ||||| |||| 00| 0 spa d 9789706862020 HD9980.5 H64 2002 Hoffman, K. Douglas Essentials of services marketing : concepts, strategies & cases. Español Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón. 2a ed. México : Cengage Learning Editores, 2002 xxi, 569 p. : il. ; 26 cm. Incluye índice lemb Industrias de servicios Mercadotecnia Bateson, John E. G. autor Mascaró, Pilar traductora Mondragón, Carlos traductor lcc LIB 32271 32271 0 lcc 0 8 LIC-031 LIC-031 GENERAL 2012-08-03 UA 2a ed. CEA CSA HD9980.5 H64 r2008 BCCA000009965 2012-08-03 00:00:00 1 350.00 LIB imp. 2008 0 lcc 0 0 LIC-031 LIC-031 GENERAL 2012-08-03 UA 2a ed. CEA CSA 3 HD9980.5 H64 r2008 BCCA000009966 2024-09-06 14:11:00 2024-09-04 2 350.00 LIB imp. 2008 0 lcc 0 0 LIC-031 LIC-031 GENERAL 2012-08-03 UA 2a ed. CEA CSA 1 HD9980.5 H64 r2008 BCCA000009967 2024-09-02 14:15:00 2024-08-29 3 350.00 LIB imp. 2008 0 lcc 0 0 LIC-031 LIC-031 GENERAL 2012-08-07 UA 2a ed. CEA CSA HD9980.5 H64 r2008 BCCA000002795 2012-08-07 00:00:00 4 350.00 LIB imp. 2008 0 lcc 0 8 LIC-029 LIC-029 GENERAL 2025-01-16 UA 2a ed. CEA CSA 0 HD9980.5 H64 2002 BFE000007243 2025-01-16 13:50:19 1 1.00 LIB 0 lcc 0 0 LIC-029 LIC-029 GENERAL 2025-01-16 UA 2a ed. CEA CSA 0 HD9980.5 H64 2002 BFE000007244 2025-01-16 13:50:19 2 1.00 LIB