@book{76185,
	author = {Gershamm, Michael and León Álvarez de Valverde, Bertha Díaz de },
	title = {Mercadotecnia de relanzamiento },
	publisher = {Planeta Mexicana ;},
	year = {1995},
	series = {Coleccion enfoques y aplicaciones de marketing},
	address = {México, D.F. :},
	edition = {1a ed.}
}