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  <titleInfo>
    <title>Política de precios</title>
    <subTitle> : cómo crear el máximo valor a traves de una fijación de precios efectiva</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Value pricing Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Fletcher, Tony</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Russell-Jones, Neil</namePart>
    <role>
      <roleTerm type="text">autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gispert Ramis, Adrià de</namePart>
    <role>
      <roleTerm type="text">traductor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">legal article</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>Ediciones Gestión 2000</publisher>
    <dateIssued>2000</dateIssued>
    <edition>1a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">0 s</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <form authority="gmd"> : how to maximize profits through effective pricing policies</form>
    <extent>248 p. : il. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility"> / Tony Fletcher, Neil Russell-Jones ; traducido por Adrià de Gispert Ramis.</note>
  <note>Incluye apéndice</note>
  <subject authority="lemb">
    <topic>Relaciones con el cliente</topic>
    <topic>Marketing</topic>
    <topic>Política de precios</topic>
  </subject>
  <subject authority="lemb">
    <topic>Comercio</topic>
    <topic>Marketing</topic>
    <topic>Precios</topic>
  </subject>
  <classification authority="lcc">HF5416.5 F54 2000</classification>
  <identifier type="isbn">8480883863</identifier>
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