@book{87879,
	author = {Lovelock, Christopher H., and Meza Staines, Guadalupe, },
	title = {Mercadotecnia de servicios /},
	publisher = {Pearson educación,},
	year = {1997},
	address = {México :},
	edition = {3a ed.},
	note = {Tarducción de : Services Marketing}
}