Braidot, Nestor P. <br/><br/>
Marketing total  
/ Nestor P. Braidot. 
 - 5a ed.   ampliada 
 - Buenos Aires :  Macchi,  1996 
 - 423 p. :  il. ;  23 cm. 
<br/><br/>Bibliografía : p. 405-423 
<br/><br/><label>ISBN: </label>9505372051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio--Marketing<br/>Negocios--Marketing<br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / B73 1996