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Comportamiento del consumidor

Alonso Rivas, Javier

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban - 6a ed. - Madrid : Esic, Alfaomega, 2012 - 508 p. : il. ; 23 cm. + 1 CD-Rom 4 3/4 plg.

Incluye bibliografía

ISBN: 9788473567176

Subjects--Topical Terms:
Comportamiento del consumidor

LC Class. No.: HF5415.32 / A46 2012

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