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Foundations of marketing /

Groucutt, Jonathan

Foundations of marketing / Jonathan Groucutt. - New York : Palgrave Macmillan, c2005 - xxv, 400 p. : il. ; 25 cm.

Bibliografía : p. 379-387 e índice

Rec. Esc.

ISBN: 1403903271

Subjects--Topical Terms:
Administracion de mercadeo

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