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Variables psicológicas en la mercadotecnia /

Berenyi, Laszlo.

Variables psicológicas en la mercadotecnia / Laszlo Berenyi, Rosa E. Monroy - 1a ed. - México: Trillas, 2003 - 112 p. ; 23 cm.

Incluye bibliografías e índice

ISBN: 968241959X

Subjects--Topical Terms:
Mercadeo
Investigacion de mercados

LC Class. No.: HF 5415 .2 / B47 2003

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