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Mercadotecnia /

Holtje, Herbert F.

Mercadotecnia / Herbert F. Holtje ; traducción Hortensia corona de Colín ; revisión técnica Cora Ma. Domínguez de Sánchez. - México : Mcgraw-Hill, 1991 - viii, 163 p. ; 23 cm.

Incluye glosario e índice

ISBN: 9684228848

Subjects--Topical Terms:
Mercadotecnia
Mercado, Análisis del

LC Class. No.: HF5415 / H64 1991

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