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Direccion de mercadotecnia :

Kotler, Philip.

Direccion de mercadotecnia : Análisis planeación y control / Philip Kotler, tr;Ramón Palazón Bertrán - México : Diana., 1969 - 715 p. ; 23 cm.

Subjects--Topical Terms:
Economía.

LC Class. No.: HF5415 / K67 1969

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