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Mercadotecnia /

Kotler, Philip

Mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Pilar Mascaró Sacristán rev. tec. Marcela Benassini Félix. - México : Prentice-Hall Hispanoamericana, 1996 - xxv, 766 p. ; 24 cm.

1 ejemplar

Incluye bibliografías, glosario e índice

ISBN: 9688805904

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF5415 / K67 1996

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