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Marketing competitivo :

O'shaughnessy, John

Marketing competitivo : Un enfoque estratégico / John O'shaughnessy. - Madrid : Diaz de Santos, 1991 - xi, 603 p. ; 24 cm.

Bibliografia: p.579-595

ISBN: 8487189776

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF5415 / S83 1991

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