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Marketing management casebook

Marketing management casebook / edited by Harper W. Boyd, Robert T. Davis. - 1a ed. - Homewood, Illinois : Richard D. Irwin, 1976 - ix, 710 p. ; 23 cm.

Incluye apéndice e índice

ISBN: 0256018375

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF5415.1 / M37 1976

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