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Mercadotecnia :

Hughes, G. David

Mercadotecnia : planeación estratégica / G. David Hughes ; versión en español de Jesús Villamizar Herrera. - México : Addison-Wesley Iberoamericana, 1986 - xxiv, 679 p. ; 22 cm.

Incluye bibliografías e índice.

ISBN: 9688580449

Subjects--Topical Terms:
Mercadotecnia.

LC Class. No.: HF5415.13 / H84 1986

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