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Promoción comercial :

Bigné, J. Enrique

Promoción comercial : Un enfoque integrado / J. Enrique Bigné. - Madrid, España : ESIC, 2003 - 527 p. ; 24 cm.

Incluye bibliografías

PIFI 3.2

ISBN: 8473563506

Subjects--Topical Terms:
Promoción de Ventas

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