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Marketing estratégico

Best, Roger J.

Marketing estratégico / Roger J. Best, ; traducción Dionisio Cámara Ibáñez. - 4a ed. - Madrid, España : Pearson Educación, 2007 - xxvii, 509 p. : il, 27 cm.

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ISBN: 9788483223420

Subjects--Topical Terms:
Marketing
Mercado

LC Class. No.: HF5415.13 / B47 2007

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