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Marketing estratégico

Marketing estratégico / Julián Villanueva, Juan Manuel del Toro (coords.). - 1a ed. - Pamplona, España : Ediciones Universidad de Navarra, IESE, 2017 - 458 p. : il. ; 25 cm.

Incluye bibliografías

ISBN: 9788431331672

Subjects--Topical Terms:
Comercio--Marketing
Negocios--Marketing
Mercadotecnia

LC Class. No.: HF5415 / M37 2017

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