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Marketing social y ética empresarial

Abascal Rojas, Francisco

Marketing social y ética empresarial / Francisco Abascal Rojas - 1a ed. - Madrid, España : Esic Editorial, 2005 - xvi, 229 p. : il. , 24 cm.

Incluye bibliografía

ISBN: 8473564030

Subjects--Topical Terms:
Ética en los negocios
Mercadotecnia

LC Class. No.: HF5387 / A23 2005

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