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Political marketing : principles and applications

Lees-Marshment, Jennifer.

Political marketing : principles and applications / Jennifer Lees-Marshment. - 2a ed. - Milton Park, New York : Routledge, 2014 - xiv, 273 p. : il. ; 25 cm.

Incluye bibliografías e índice.

ISBN: 9780415632089 (hbk) 9780415632072 (pbk) 978315775043 (ebk)

Subjects--Topical Terms:
Administración de campañas políticas
Campañas políticas
Mercadotecnia--Aspectos políticos

LC Class. No.: JF2112.C3 / L44 2014

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