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Comercio y marketing internacional

Lerma Kirchner, Alejandro Eugenio

Comercio y marketing internacional / Alejandro Eugenio Lerma Kirchner, Enrique Márquez Castro - 4a ed. - México : CENGAGE Learning, c2010 - xxi, 650 p. : il. ; 24 cm.

Incluye apéndice y bibliografía

ISBN: 9786074813210 6074813213

Subjects--Topical Terms:
Comercio exterior
Comercio internacional
Mercadeo de exportación
Empresas internacionales

LC Class. No.: HF1416 / L47 2010

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