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Enciclopedia de marketing y ventas /

Ferre Trenzano, José María

Enciclopedia de marketing y ventas / José María Ferre Trenzano, José Ramón Robinat, Gustavo Trigo Arana - 1a ed. - España : Oceano, 2006 - 879 p. : il. ; 27 cm. + 1 cd-room (4 3/4 plg.)

Incluye índice Bibliografía p. 872 - 879

ISBN: 8449427592

Subjects--Topical Terms:
Mercadotecnia--Enciclopedias

LC Class. No.: HF5412 / F47 2006

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