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Mercadotecnia

Kotler, Philip

Mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán ; revisión técnica Marcela Benassini Félix. - 6a ed. - México : Prentice-Hall, Hispanoamericana : Pearson educación : Addison Wesley, 1996 - xxi, 826 p. : il. ; 28 cm.

Incluye apéndice, glosario e índice

ISBN: 9688805904

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF5415 / K68 1996

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